How do we convey the idea of a complex data project like
Information Poverty in a fun and easily shareable way?


UNICEF is building a tool to measure a child’s access to information and help us identify and understand Information Poverty. In the same way that there are globally-recognized minimum thresholds for caloric and nutrient intake (1,500 calories/day), this tool aims to establish some minimum standards around information quality and quantity that children need to consume (Kbytes/day) to be ‘information healthy’ and reach their full potential.

While the research and technology behind Information Poverty is complex, we wanted to be able to explain the idea in a simple way. We wanted to showcase to partners, country offices and other friends how identifying the relationships between information sources for children can lead to better outcomes. The end result was a story, told through a simple animation.

Read more about the information poverty project here