How can we identify market opportunities for the tech sector to improve children’s lives?

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CHALLENGE

Technology companies have a unique ability to engage people on a global basis, touch their day-to-day lives and influence their behavior.

This influence extends beyond information and entertainment and now touches fundamental human needs like access to health and education -- areas which have historically been seen as public goods.

How to do good AND do good business isn’t always clear or easy. But UNICEF and our partner Arm believe in the potential for private sector actors to address major social issues facing children and their families -- while also expanding markets and delivering financial returns for technology companies and investors . This project outlines where and how technology companies can use their strengths to do better business while improving essential services for children.

Our ultimate goals are to unlock demand and catalyze private sector investment in these technologies in order to scale and accelerate progress and improve children's lives.

How we prioritized opportunities

We began by investigating five focus areas outlined in our urbanization handbook where the most pressing challenges for children intersect with the greatest opportunities  for technology-based solutions: basic services, connectivity & information, infrastructure, human mobility, violence & hazards.

 
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JAKARTA

INDONESIA

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MEXICO CITY

MEXICO

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NAIROBI

KENYA

Cities

We focused this work on cities because they are catalytic for innovation and serve to demonstrate the most promising markets. We think the next big tech play is just as likely to happen in Nairobi as in San Francisco. We looked at three dynamic cities to showcase the private sector opportunities – Jakarta, Mexico City and Nairobi.

 

User + Market Research

By learning directly from users about their needs, seeing first hand how technologies are directly improving their lives, sizing local and global markets, and speaking with exciting innovators we came up with six big tech bets that represent the most compelling opportunities that tech actors should pay attention to now.

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OUTCOMES

This body of work identified digital technologies that deliver positive social impacts for children and their families in cities, and also grow markets and deliver financial returns for technology companies and investors. It details how six big tech bets - digital learning, multi-modal skilling, smart-recruiting for the informal economy, commuter-ride sharing, smart water metering and emergency response - have the potential to generate a US$2 trillion profit for the technology sector and change up to 4 billion lives.

UNICEF Innovation Urbanization Handbook
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For more information, visit urbantechbets.org.