How can we invigorate the brand in a way that builds on the program’s dynamism, global success and momentum?
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THE PRODUCT

The UPSHIFT social impact workshop is a learning experience that introduces adolescents to tools and techniques such as human-centered design, agile development, creative ideation, prototyping and user testing in the form of a social innovator’s toolkit. Participants work side-by-side with a mentor to move from challenge to solution, while engaging in networking and reflection activities in their downtown. At the close of the workshop, teams exhibit and pitch their solutions to a judging panel that selects projects for implementation.

The OPPORTUNITY

Our opportunity was to design a visual system for this set of tools that would help mentors and teams easily move through the phases of the workshop. We researched through observing an UPSHIFT workshop in Kosovo and speaking with several other countries that were running the workshops.

The workshop is divided into 6 phases, 2 of which take place before the in-person sessions. Each of these phases has a set of tools and templates that flow into each other and could have potential use at the very end of the workshop.

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Read more about UPSHIFT: here